ITV'S long-running Weekender franchise has been axed after 10 years.

The wild reality show followed the antics of holiday reps and revellers in some of Europe's most renowned party destinations such as Ibiza, Magaluf and Kavos.

It spawned a number of popular reality personalities such as Jordan Davies and David Potts, who is currently starring in The Big Celebrity Detox.

However, in a huge station shake-up, ITV has decided to stop filming the programme.

An insider told us: "The cast were recently informed that planned filming later this year has now been cancelled and the show won't be coming back. They're all gutted as many of them have been on it for years and it's always been such a popular format.

"ITV2 have had to make some difficult decisions with the return of Big Brother taking up a big portion of the schedule later in the year, and it looks like the Weekender series is one of those casualties.

READ MORE ON IBIZA WEEKENDER

"Obviously in telly land shows can always be resurrected, so it's not necessarily gone forever, but for the foreseeable future it's off the cards."

The franchise's fortunes have performed a dramatic 180 in the past few months.

It was only at the turn of the year that bosses were building up the latest series in Kavos by promising adventure and romance.

ITV said at the time: "The programme guarantees the ups and downs, romances and tongue-in-cheek adventures of a holiday in one of the nation’s favourite holiday hotspots."

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Satmohan Panesar, Commissioning Editor, Factual Entertainment added: "We’ve missed the high jinks of our reps and holidaymakers - Kavos is the perfect destination to get back to the party."

Sadly, for the reps, party season appears to have ended early.

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